- 91% of consumers have at least one promotional product in their kitchen.
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
- 48% of consumers would like to receive promotional products more often.
- 31% of U.S. consumers own a promotional bag.
- 6 in 10 of them keep promotional products for up to two years.
- Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
- The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
- 63% of consumers pass along the promotional products they no longer wish to keep.
- 69% of consumers would pick up a promotional product if they deemed it useful.
- The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
